I saw a misleading advertisement about a health product in Silchar, how to complain?

Detailed Legal Analysis

To complain about a misleading advertisement regarding a health product in Silchar, you can approach the Advertising Standards Council of India (ASCI) and the Consumer Forum under the Consumer Protection Act, 2019.

Here are the steps you can follow to lodge your complaint:

• Document the Advertisement:
  • Take screenshots or photographs of the misleading advertisement.
  • Note the details such as the date of the advertisement, the medium used (TV, print, online), and the specific claims made.
• Research Relevant Laws:
  • The misleading advertisement may fall under the purview of the Consumer Protection Act, 2019, particularly Section 2(47) which defines unfair trade practices.
  • Section 36 of the Consumer Protection Act, 2019 deals with the prohibition of misleading advertisements.
  • Additionally, the Indian Penal Code, 1860 Section 420 (cheating) may be applicable if the advertisement is found to deceive consumers.
• File a Complaint with ASCI:
  • Visit the ASCI website and navigate to their complaint section.
  • Fill out the online complaint form with all relevant details about the misleading advertisement.
  • Submit any evidence collected (screenshots, photos) while filing the complaint.
• Approach the Consumer Forum:
  • If you seek compensation for any loss suffered, you may file a complaint in the District Consumer Disputes Redressal Forum under Section 12 of the Consumer Protection Act, 2019.
  • The complaint should include details of the misleading advertisement, the loss suffered, and the relief sought.
  • Ensure to attach copies of all relevant documents, including evidence of the advertisement and any correspondence with ASCI.
• Follow Up:
  • Keep track of your complaint status with ASCI and the Consumer Forum.
  • Attend hearings if necessary and provide additional information as requested.

By following these steps, you can effectively address the issue of a misleading advertisement regarding a health product in Silchar. Taking action not only helps you but also protects other consumers from deceptive marketing practices.