I saw a misleading advertisement about a health product in Kochi, how to complain?

Detailed Legal Analysis

If you have encountered a misleading advertisement about a health product in Kochi, you can file a complaint with the appropriate authorities under the Consumer Protection Act, 2019 and the Advertising Standards Council of India (ASCI) Code.

Here are the steps you can follow to lodge your complaint:

• Document the Advertisement:
  • Take screenshots or photographs of the misleading advertisement.
  • Note down the details of the product, including the name, manufacturer, and any claims made in the advertisement.
• Gather Evidence:
  • Collect any receipts or purchase records if you have bought the product based on the misleading advertisement.
  • Gather testimonials or statements from others who may have been misled.
• File a Complaint with the ASCI:
  • Visit the ASCI website (www.asciindia.com) and navigate to the 'File a Complaint' section.
  • Fill out the online complaint form with all relevant details and attach evidence.
  • The ASCI will investigate the complaint and take appropriate action against the advertiser if found misleading.
• File a Complaint with Consumer Forum:
  • If you are seeking compensation, you may file a complaint with the District Consumer Disputes Redressal Forum under Section 12 of the Consumer Protection Act, 2019.
  • Prepare a complaint letter outlining your grievance, including details of the misleading advertisement and the losses incurred.
  • Submit the complaint along with supporting documents, such as evidence of the advertisement and proof of purchase.
• Contact Government Authorities:
  • You can also report the misleading advertisement to the Food Safety and Standards Authority of India (FSSAI) if it pertains to health products.
  • File a complaint through their online portal or reach out to local consumer helplines for guidance.

Under Section 2(28) of the Consumer Protection Act, 2019, misleading advertisements can lead to penalties including fines and imprisonment for the offenders. It is essential to act promptly and ensure that your complaint is well-documented for effective redressal.