I saw a misleading advertisement about a health product in Dibrugarh, how to complain?

Detailed Legal Analysis

To complain about a misleading advertisement regarding a health product in Dibrugarh, you can take several steps under the Consumer Protection Act, 2019, and other relevant laws.

Here’s a comprehensive guide on how to proceed:

• Gather Evidence: Collect all relevant materials related to the misleading advertisement, including:
• Photographs or screenshots of the advertisement.
• Any packaging or labeling of the product.
• Receipts or proof of purchase if applicable.
• Identify the Appropriate Authority: You can file a complaint with the following:
• The Consumer Forum under the Consumer Protection Act, 2019.
• The Advertising Standards Council of India (ASCI) if the advertisement is found to be misleading.
• The Food Safety and Standards Authority of India (FSSAI) if the product is related to food or health.
• File a Complaint: You can file your complaint in several ways:
• Online through the National Consumer Helpline (NCH) at consumerhelpline.gov.in.
• By visiting the local Consumer Forum in Dibrugarh. The complaint can be filed in Form I as per Section 12 of the Consumer Protection Act, 2019.
• By sending a written complaint to ASCI or FSSAI with supporting documents.
• Provide Details in Your Complaint: Ensure your complaint includes:
• Your name, address, and contact information.
• Details of the misleading advertisement.
• How the advertisement has affected you or caused harm.
• Any attempts you made to resolve the issue directly with the company.
• Follow-Up: After filing your complaint, keep track of:
• Any reference number provided.
• Timelines for responses from the authorities.
• Further actions required if the complaint is not resolved satisfactorily.
• Legal Action: If your complaint is not addressed adequately, you have the option to escalate the matter to:
• Higher Consumer Redressal Forums (State Commission or National Commission).
• Civil Court for seeking damages as per Section 14 of the Consumer Protection Act, 2019.

By following these steps, you will be able to effectively lodge a complaint regarding the misleading advertisement of the health product in Dibrugarh.