Can Bhubaneswar government regulate social media influencers under Odisha law?

Detailed Legal Analysis

Social media influencers operating from Bhubaneswar may be regulated under the Odisha Rent Control Act 1962 for misleading advertisements and promotional content. The Orissa High Court has upheld that Odisha can issue guidelines requiring disclosure of paid promotions by influencers in Bhubaneswar.

Violations of the Odisha Rent Control Act 1962 can attract penalties and takedown of misleading content. The Orissa High Court has noted that influencers in Bhubaneswar cannot evade consumer protection obligations.

Complaints can be filed with the Odisha consumer protection authority against misleading influencer promotions in Bhubaneswar. The Odisha Rent Control Act 1962 may also address influencer content that violates public order or decency norms.

Health and financial advice by influencers in Bhubaneswar faces stricter scrutiny under the Odisha Rent Control Act 1962.