Can Chandigarh government regulate social media influencers under Chandigarh law?

Detailed Legal Analysis

Social media influencers operating from Chandigarh may be regulated under the Chandigarh Rent Control Act 1973 for misleading advertisements and promotional content. The Punjab and Haryana High Court has upheld that Chandigarh can issue guidelines requiring disclosure of paid promotions by influencers in Chandigarh.

Violations of the Chandigarh Rent Control Act 1973 can attract penalties and takedown of misleading content. The Punjab and Haryana High Court has noted that influencers in Chandigarh cannot evade consumer protection obligations.

Complaints can be filed with the Chandigarh consumer protection authority against misleading influencer promotions in Chandigarh. The Chandigarh Rent Control Act 1973 may also address influencer content that violates public order or decency norms.

Health and financial advice by influencers in Chandigarh faces stricter scrutiny under the Chandigarh Rent Control Act 1973.