Can Howrah government regulate social media influencers under West Bengal law?
BH Asked by Bhavna Chauhan from India
Quick Answer
Social media influencers operating from Howrah may be regulated under the West Bengal Premises Tenancy Act 1997 for misleading advertisements and promotional content.
Detailed Legal Analysis
Social media influencers operating from Howrah may be regulated under the West Bengal Premises Tenancy Act 1997 for misleading advertisements and promotional content. The Calcutta High Court has upheld that West Bengal can issue guidelines requiring disclosure of paid promotions by influencers in Howrah.
Violations of the West Bengal Premises Tenancy Act 1997 can attract penalties and takedown of misleading content. The Calcutta High Court has noted that influencers in Howrah cannot evade consumer protection obligations.
Complaints can be filed with the West Bengal consumer protection authority against misleading influencer promotions in Howrah. The West Bengal Premises Tenancy Act 1997 may also address influencer content that violates public order or decency norms.
Health and financial advice by influencers in Howrah faces stricter scrutiny under the West Bengal Premises Tenancy Act 1997.
Disclaimer: AI-generated for educational purposes only. Does not constitute legal advice. Consult a qualified practitioner.