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Can Navi Mumbai government regulate social media influencers under Maharashtra law?

SH Asked by Shobha Kapoor from India

Quick Answer

Social media influencers operating from Navi Mumbai may be regulated under the Maharashtra Rent Control Act 1999 for misleading advertisements and promotional content.

Detailed Legal Analysis

Social media influencers operating from Navi Mumbai may be regulated under the Maharashtra Rent Control Act 1999 for misleading advertisements and promotional content. The Bombay High Court has upheld that Maharashtra can issue guidelines requiring disclosure of paid promotions by influencers in Navi Mumbai.

Violations of the Maharashtra Rent Control Act 1999 can attract penalties and takedown of misleading content. The Bombay High Court has noted that influencers in Navi Mumbai cannot evade consumer protection obligations.

Complaints can be filed with the Maharashtra consumer protection authority against misleading influencer promotions in Navi Mumbai. The Maharashtra Rent Control Act 1999 may also address influencer content that violates public order or decency norms.

Health and financial advice by influencers in Navi Mumbai faces stricter scrutiny under the Maharashtra Rent Control Act 1999.

Legal Provisions Referenced

Verify the current statutory text at India Code (the official repository of Indian legislation) or the Legislative Department. This answer is general legal information, not advice on your specific matter.

Last updated: October 4, 2026 AI-assisted answer

Disclaimer: AI-generated for educational purposes only. Does not constitute legal advice. Consult a qualified practitioner.

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